Brand impact on the marketing mix

The impact of the brand on the marketing mix is ​​seen in all aspects of our society. Consumers’ ability to identify with your brand and associate it with a product is a powerful marketing tool. The more you are recognized, the more you will be thought of when your product needs arise.

1) Trademarks – Coca-Cola, Pepsi, Nike … When you see the words, you imagine the products, the logos, maybe even the times you used them. This is wonderful if you are one of these companies. These are what we call trademarks. A brand that is so powerful that products automatically take on an air of being the best or the most popular.

2) Lifestyles – Some brands even show illicit behaviors and lifestyles. Raiders, No Fear, Bob Marley … are symbols that have acquired an almost iconic brand. Many have associated the brand with the sentiment of the brand and have shaped their lifestyle to suit that sentiment. They decorate their vehicles and homes, choose clothes and buy other products with which they now identify.

3) Presence – You need to set a bran for yourself and bring it out. It is very important to consider the style and tone that you will set for your company and your presence. Over time, the brand you create for yourself will stick, and you will have problems to deal with if you try to change it. Think about the new coca problem and you will understand. People like what they are used to. Choose wisely and you will be satisfied with the personality your company assumes with your branding efforts.

The ultimate impact of the brand in the marketing mix is ​​on its sales. If your customers are comfortable with the company they have known, they will continue to buy from your company. Setting up your brand is a small aspect of marketing, but an important one. A good marketing education and mentoring system can help you understand branding and other aspects of marketing much better.