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With today’s moves toward online business, remote work, and the expanding global marketplace, it’s easy to feel disconnected in a world that should be more connected than ever.

But due to the rise of the animation industry, there are now more ways than ever to connect with people. These connections can be unexpected, creative, and incredibly effective, whether online or in person.

Below, we take a look at five of the key ways animation can be used to make a genuine connection with your audience, whether they’re family, friends, students, leads and clients, or anyone else. The only limit is your imagination!

1. Public speaking

There are now numerous opportunities for public speaking, both online and in person. Many companies have regular company conferences or video calls, for example, as well as university lectures, guest lectures, or invitations to speak at an event on a particular topic.

But where does animation come in? Surely speaking in public implies appearing and speaking as oneself? Not necessarily! Now not only can animation be used to add a variety of highly engaging visuals to your talk, such as animated effects for titles, slides, and even video tutorials, but you can even create an animated character to speak for you!

The animated characters can be synchronized with your speech or facial expressions to give a talk while you do it. This can be especially popular with younger members of the audience or for light-hearted events, but they can be worn for any occasion you see fit.

Why not give a speech or Q&A as your company mascot, for example, or let a cartoon version of yourself do the talking and be more lively, interactive and accessible to your audience?

The possibilities are endless and animation provides a great way to make a connection with your audience.

2. Advertising

Eye-catching animations are increasingly used in advertising. This is especially true online, where the market is driving and (sometimes) oversaturated. Animation can allow you to stand out from the competition with eye-catching or interactive designs.

Animation also allows you to advertise in various ways. This could be through a custom character or free digital puppet, for example, or it could be through an effective logo or animated branding piece.

Animation can also be used for more elaborate and powerful forms of advertising, like an entire animated series for example. In fact, several international soccer teams are now using their own animated series to generate a following from younger and younger age groups.

You can use animated short videos, full series, logos, characters, and more to advertise your business. The animation is also highly customizable; It can be adapted to a variety of styles and color combinations to suit your brand or business, whether that means being vibrant and fun, bright and professional, or anything in between.

3. Identity

Perhaps a more unexpected way that animation allows people to connect is through a playful expression of their identity. This could be in the form of art and animation itself, or it could be through the use of a 3D virtual avatar or character, for example.

Animated avatars are visual, entertaining, and highly customizable. They’re a great way to protect your identity online, so you can feel safe and creative, but they’re also a lot of fun, whether you’re at home or in the workplace.

Many people also use animated avatars or animations as part of their online identity to connect with fans and sponsors, such as live streams, YouTube videos, Twitch, and more.

4. Education

Animation is known for its ability to connect with younger viewers and students. It is vibrant, colorful and attractive, therefore a perfect companion for teachers and tutors trying to create something memorable and educational.

But animation continues to draw us in as we grow older too. It remains an incredibly useful tool in adult education or university settings, helping to simplify complex problems, for example, or creating a memorable way to absorb a lot of information.

Animated videos and tutorials are an especially useful way to add some fun and interactivity to education, whatever your age.

5.Business

Animation has also become a powerful tool in business, capturing the attention of customers and prospects, especially online, and building a genuine connection.

Animations can be short, memorable, and highly effective, making them the perfect addition to social media campaigns or eCommerce websites.

However you choose to use animation, harness its power to interact and connect, and you’ll reap the rewards!

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